Project planning, execution and monitoring to achieve the maximum effect for the company and brand according to its goals, objectives, deadlines and delivery. 

Very comfortable in a training and mentoring environment. A great believer in nurturing untapped talent, identifying potential areas for improvement and  building on team skills for better workflow, delivery, morale and life-balance. 

Building trust with candor and transparency, batting for the team and diving into production where necessary.

Conception, research, pitch and oversight on projects with an emphasis on big-picture. Setting clear objectives, decision making, collaboration with stakeholders and team members alike. Brainstorming and creative sessions. 

An approach with a deep understanding of multiple creative disciplines stemming from both first hand production experience and working with world class creatives. 

Expert project management skills for defining scope, delegation, planning, QA and creative management, resulting in a full understanding of project deliverables and objectives and the team responsible.

Content planning and oversight, providing team members with advice and guidance from a deep technical understanding of multiple design applications through agency production over two decades.​ With a broad skillset in design, 3D animation and modelling, layout, story boarding, graphic design, UI/UX design, website overview and motion design, a clean understanding of the design mechanics, principles and practices for a greater involvement and contribution to the project on a holistic level. 

Building the best environment for the creative team to thrive. Defining art styles and reasoning for each project and ensuring continuity where applicable. Benchmarking competitive creatives, with analytics and trends.
Overseeing creative incentives and projects from fruition to delivery, using trust and guidance where necessary.

Liaising with major stakeholders on blue sky initiatives and thinking, going beyond creative limitations and being open to new directions.

Defining achievable career goals using SMART methodology and a candid, human approach to team professional and mental wealth.